Location
Allee is a premium mixed-use shopping mall located in Buda, at the heart of Hungary, in the 11 district of the capital.
The mall has an excellent location on Buda side at a busy transportation junction with great accessibility from Pest side as well from the highways.
Allee, since its opening in 2009 in an already well established commercial area, enjoys nearly 100% occupancy.
Neighbourhood
We are Allee
Allee is one of the leading retail schemes in Hungary attracting 12 million visitors each year.
The multifunctional center on the top of the 46,700 sq m GLA 4 generation shopping center includes 7,145 sq m A+ category office towers. Allee easily reaches 699,280 inhabitants living within a 15-minute drive-time, and attracts thousands of consumers nationwide, considering it has been a traditional shopping location since 1976.
The timeless design of the mall’s glass facade is attractive and inviting for customers. The interior of the center is fashionable, with large spacious areas, nice interior solutions, built-in quality materials and design elements.
Allee aims to create a sustainable environment and services that increase the convenience and environmental awareness of customers, it is certified BREEAM Excellent for Asset Performance and Outstanding for Building Management. It has achieved a five-star rating in the internationally recognized GRESB assessment, positioning it among the highest-performing retail assets in the Central and Eastern European region.
Our tenants
On 46,700 sq m of retail space the center accommodates over 160 stores and kiosks, offering the widest range of fashion apparel and accessories, beauty brands, high-tech electronics, sports and a premium supermarket.
Fashion lovers can find their favourite high-end brands as well as the trendiest chains. Allee’s loyal customers can find all necessary services for their daily life.
The variety of food & beverage offer of eateries and á la carte restaurants, the cozy promenade alongside the mall with its restaurant terraces and art-market, with the combination of a 13-screen cinema create a sparkling environment for entertainment for its 12 million visitors during the year.
Catchment
Based on access time:
Approx. 460,000 residents are within a 10-minute drive-time distance.
Approx. 1,110,000 residents are within 20-minute drive-time on both the Buda and Pest sides of Budapest, as well as in the suburbs.
Approx. 1,550,000 residents are within a 30-minute drive-time, covering the Buda and Pest sides of the capital and the suburbs along the M0 motorway.
Allee’s visitors
Allee has a very loyal customer base, they spend an average of 70 minutes per visit.
Our visitors are well-to-do, highly educated, actively working, living in the capital/Buda, come at least once a week or more frequency. Most of families having children.
51% of our customers visit Allee minimum once a week equally by car and by public transport.
The conversion rate is 70%.
Visitors are mainly interested in fashion, multimedia, home appliances, restaurants and meeting with friends.
The average spending is more than 21,000 HUF/transaction, one of the highest for the shopping centers in Budapest.
My Allee is
- A human-scale mall where shopping is easy
- Transparent and pleasant to walk around
- Has a friendly visitor-centric atmosphere
- Vibrant hub for shopping and entertainment
- Setting an example in sustainability and
helping visitors to live a conscious life
- Pet-friendly
- Authentic member of the local community
Foodcourt
Changing for me.
This is my Allee.
The foodcourt of Allee, that was opened in 2011, demonstrates the owner's commitment to the modernization of the shopping center to keep up with consumer trends and expectations. Various design elements will be implemented in the common areas of the center with a new wayfinding system, creating an appealing public space.
One of the key elements of the project is the renovation and enlargement of the Food Court, which creates a fresh, new look and a modern environment for its customers. High-quality seating areas and additional services support the activities in the whole shopping center.
The aim is to get the best out of Allee, so every minute spent in the mall can give a fuller experience.
DRIVING VALUE IN REAL ESTATE
Multi Corporation is a leading, pan-European integrated service platform for retail real estate assets, managing about 160 retail assets across Europe.
We offer a full spectrum of services, including active asset management, shopping centre operations, redevelopment & refurbishment, leasing, marketing, legal and compliance.
Our people are committed to optimising value from the real estate assets we manage. Thanks to our in-depth knowledge
of retailers, investors, visitors and local markets, Multi protects and enhances asset value at every phase of the holding period.
Together, we drive value with our investor partners. Our retail properties welcome over 400 million customers annually, spending an estimated € 4 billion in over 6,000 stores, restaurants and leisure attractions.
CONTACT US
Our people are committed to extracting every bit of value from the shopping centres we manage. Thanks to our in-depth knowledge of retailers, investors, visitors and local markets, Multi protects and enhances asset value at every phase of the holding period.
Senior leasing manager
MANAGEMENT OFFICE:
1117 Budapest, Október huszonharmadika u. 8-10.
Multi Hungary Management Kft.
Allee's team makes the customer journey an unforgettable and pleasant experience, so visitors like to stay longer and come back. Again, and again. Allee’s creative specialists hook up consumers with a year round marketing plan of outdoor, print, radio, online, social media and influencer campaigns.
Fashion shows
Charity
Sustainability
Gastro